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Graphic design & Advertising

Graphic design is a combination of creativity, innovation and most importantly skills. If you are looking for a graphic designer who can take care of any type of marketing materials such as website design, hosting, E-commerce, logos, brochures, posters, technical manual, packaging design, catalogs.... then look no further because we can customize these services as per your requirement, and provide you with fast and reliable solutions.

Each marketing piece or website is designed for specific audience and wide range of solutions are available to fit your needs. We can also upgrade your existing websites or any other marketing materials you may have. Our knowledge of commercial tools with combination of technical, marketing background, and creative experience will help your organization to generate higher revenues which should relate to profitability.

Advertising has always been the most important factor in marketing. Either it is word of mouth or advertising on billboards, benches, bulletins, transit buses, media, communication, promotions or Campaigns, you can always count on TryEZ, LLC. to help you market yourself in the most efficient way possible.

Below, you will find a brief samples of marketing materials we have produced. We are worth a shot, call us now to bring your imaginations to life.

Marketing & Advertising

We know what marketing and advertising is, but most importantly is keeping up with the purchasing habit that changes everyday It was not too long ago when purchasing began with Yellow pages. Internet has changed the way we do business. We should use the valuable information and apply them accordingly.

Today consumers have more choices than ever, have less time than ever, find information online, want you to offer them something more than a hard sell, and It's social network world, not a billboard world. Nothing wrong with billboards and their localized market, but online search is much easier and beneficial than driving around reading billboards.

The fact is marketing rules have not changed, applying them has.

What Color is Your Business?
From Darrell Zahorsky

As a small business owner, you have a meaningful understanding of the color of money but how about the color of your business? Learn whether the colors of your business puts your customers in a buying mood or creates the wrong perception of your company.

The Science of Colors

It seems hard to believe that colors can have an impact on our body and mind. However, scientists know colors can influence our body's physiology and mental states. In a study by Wohlfarth and Sam, the color environment of 14 handicapped children was altered resulting in a measurable change in blood pressure and a decrease in aggressive behavior. The science of colors has been used by market researchers to determine how best to apply this knowledge to influence customer's perceptions of businesses.

The power of colors stimulates our nervous system and evokes emotional states. The colors of our environment travels through our eyes to our brain causing various hormonal releases. But forget the science, what does the meaning of colors do for your business?

The Meaning of Colors and Your Business

The meaning of colors varies depending on one's culture, race, gender, and even age. So, it isn't just the selection of colors in general but also which colors to use with your target customers. For instance, white is often associated with weddings in North America and evokes the feeling of innocence. In Eastern cultures, white signifies death. An exporter of white wedding gowns to China would go broke in no time.

Colors can be combined to signify meaning to a culture. In the western world, green and red are associated with Christmas, while black and orange represent Halloween.

Several large brand name companies are associated with their corporate colors. IBM- Big Blue signifies stability and conservatism. UPS- Brown symbolizes longevity and reliability. A color can be connected to a product like Tide; in the bold orange box, evoking the feeling of vibrance.

Consider the meaning of the following colors on your business marketing (in North American culture):

White: Pure. Clean. Youthful. It's a neutral color that can imply purity in fashion and sterilization in the medical profession.

Black: Power. Elegant. Secretive. The color black can target your high-end market or be used in youth marketing to add mystery to your image.

Red: Passion. Excitement. Danger. Red is the color of attention, causing the blood pressure and heart rate to rise. Use red to inject excitement into your brand.

Orange: Vibrant. Energy. Play. Add some fun to your company if you want to create a playful environment for your customers.

Yellow: Happy. Warm. Alert. Yellow can be an attractor for your business with a relaxed feeling.

Green: Natural. Healthy. Plentiful. To create a calming effect or growth image choose green. Go green go.

Purple: Royalty. Wise. Celebration. Maybe add some purple tones to your look for your premium service business.

Blue: Loyal. Peaceful. Trustworthy. Blue is the most popular and neutral color on a global scale. A safe choice for a business building customer loyalty.

Consider how these colors are used in your company marketing materials from logos and brochures to business cards and uniforms. Are your colors projecting the personality and image you want? If not, it could be time for a color makeover.

In the end, remember colors have meaning. A white flag means surrender, however, if you have never seen a war the color is insignificant. It all depends on the experiences of the observer. Consider your colors and customers to best choose your winning color for your small business.

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